The Continuum On South Beach, one of the pioneer high-rise luxury condo enclaves in Miami Beach, is on the cusp of major makeover.
Within the next 30 to 60 days, the ArquitectonicaGEO design firm will begin an $8 million revamp of the property surrounding the twin towers on South Pointe, located on the northern shore of the entrance to PortMiami.
The name is changing, too.
The owners decided to drop “South Beach” and allow the Continuum moniker to stand alone. Ownership presumes that after two decades, the property is well known for its location on the city’s southernmost tip.
“It’s recognized on an international scale,” Continuum managing director Rishi Idnani said Tuesday. The use of the South Beach name “is no longer truly necessary.”
The twin-tower complex commands some of the highest luxury condo prices in South Florida. One unit in the north tower is listed at more than $4,000 per square foot.
Earlier this year, New York investment manager Jay G. Goldman, founder of J. Goldman & Co., paid $8 million — or $3,149 a square foot — for a Continuum waterfront unit, according to The Real Deal, an online real estate news website.
The makeover may be the incentive needed for a buyer to acquire a penthouse placed on the market by developer Ian Bruce Eichner, whose company, The Continuum Company LLC, built the place. He’s seeking $48 million for the unit, which was originally listed at $50 million in 2015.
Most residents are part-timers who spend the winter and early spring months in Florida, and then migrate back north. Celebrities, executives, entrepreneurs and other high-net-worth individuals are among the residents. Twenty percent of the two towers’ occupants live at Continuum full time, Idnani said.
Opened for business in 2000, the 12-acre Continuum property includes a 42-floor north tower and a 37-floor south tower. The latter opened in 2007. The towers boast 527 units combined.
Amenities include two lagoon pools, a private patio restaurant, sporting club and spa with gym and lap pool, a tennis pavilion with three clay courts, indoor parking with 24-hour security, a full-time concierge and meeting rooms.
The renovation project is designed to get the residents outside and enjoy the fresh air, said Michelle Cintron, vice president at ArquitectonicaGEO. “Our aim is to entice homeowners and their guests to be outside as much as possible,” Cintron said in a statement. “If we increase the lushness for the pedestrian and bring them closer to nature, they are more likely to use their grounds and even arrive by foot instead of by car. This can be achieved by introducing some tropical plants and trees that are native to Florida and more recognizable to everyone.”
Residents and guests already have direct beach access; most units boast unobstructed views of the Atlantic. “A small fraction faces the Miami skyline,” Idnani said.
He added that the nearby 44-story Portofino Tower, which was built by developer Thomas Kramer in 1996, also is undergoing renovations.
It’s a sign, Idnani said, that the neighborhood south of Fifth Street is “becoming an area of reinvestment.”